Meet Deepend

Meet Deepend! 

October 16, 2015 by Haakon Bjoern-Hansen
   From the office space of Deepend. Photo: Private.

   From the office space of Deepend. Photo: Private.

It is time to introduce you to another creative member of our chamber. Through their Creative Director, Nitin Mistry, we would like you to meet Deepend!

Could you please begin by briefly explaining what Deepend is and what you do?

Nitin Mistry, Creative Director at Deepend

Nitin Mistry, Creative Director at Deepend

We are Australia’s largest independent digital agency, with a focus on communications, content and platforms. We help businesses succeed with great engineered ideas and innovations, which have people at their heart. Deepend is proudly part of a four-agency collective, the Deepend Group.

I’m the Creative Director which means I lead all creative aspects of a project, from initial ideation to final output and beyond.

Take us through your typical day at work as a Creative Director 

Coffee, write to-do list, check blogs and industry news, creative team meeting, oversee multiple projects, client meetings, quick lunch, oversee multiple projects, client meetings, coffee, finally start on a brief I was given two days ago with a deadline of tomorrow morning, lack of ideas leads to panic, listen to music, have multiple ideas pop into my brainbox, get excited, relief and then relax.

With so much going on in the present, what are the future plans for Deepend?

To remain ahead of the curve and continue to innovative in a world where the industry landscape is changing at an exceptional pace.  

How would you describe the organisational culture of your business?

Fast paced would be an understatement. But this speed is met with a hunger to do things better. Innovation is such an overused word, but it really is at the core of Deepend’s mission. Every project we work on and every decision we make is steeped in that ethos.

Why did you get involved with the SHCP?

Because, in the digital age, it is more important than ever to remain an integrated part of your community and make solid connections with surrounding businesses. 

What are the most important lessons you have learned from working at Deepend?

Most important lesson: Talk to as many people in the agency as possible. We have some super smart and passionate individuals with an amazing range of skills, all of whom contribute to outstanding creative solutions.

Second most important lesson: Don’t play Noel, our Design Director, at foosball on a Friday evening if you want to leave in a good mood.

As they say: Work hard - play hard.

As they say: Work hard - play hard.

Thank you for the advice! Finally; if you could improve one thing in Surry Hills, what would it be?

More coffee shops? Less hills? More manicured beards? Actually I’d leave it as it is, flaws and all. The energy of Surry Hills is unique and it’s imperfections as much as its beauty and creativity make it such an alluring place to work.

A huge thank you to Nitin and Deepend for taking the time for this interview!




Meet Office Space

Let me Introduce You to The Office Space! 

September 7, 2015 by Haakon Bjoern-Hansen

We met with Sammy Preston (right). Photo: Rachel Yabsley. 

We met with Sammy Preston (right). Photo: Rachel Yabsley. 

This is the first in a series of interviews where we introduce you to our members! To start off the series, SHCP met with Sammy Preston, the communications manager at The Office Space. 

Let's begin with a short introduction. Could you please tell us what The Office Space is all about? 

The Office Space delivers inspiring offices, meeting rooms and communal areas to support the endeavors of individuals through to small and established businesses. Very basically, we create aspirational workplaces to inspire our residents and impress their clients. We create intuitive work environments which are enhanced by architecture, design and art, bolstered by business support services, and activated through an engaging and informative program of events and activities.  

We have two locations in Surry Hills – Paramount by The Office Space in the iconic, heritage listed former Paramount Pictures building, and our HQ Reservoir by The Office Space on Reservoir Street.

The Office Space was founded in 2003 and continues to lead the charge in the share office industry because of its unique and diverse offerings.

We consider ourselves to be more than just an office. We are place makers, motivated by elevating the experiences, professional development and image of all our residents. We achieve this through our investment in the style and culture within our spaces. These components are carefully curated to support and stimulate our residents and switch them on to creative and commercial insights, in turn revealing a world of new business opportunities.

You mentioned The Paramount building, which you just recently expanded into. How have the first few months been? 

It’s been a very exciting time for the business - a second location and second office concept has been on the cards for The Office Space for sometime, and we have had a long love affair with the Paramount building. There is a great new energy within the business, and for those who are a part of our community. It’s been fantastic seeing the vision come to life, and welcoming new faces into the new office. 

The Office Space offers beautiful offices in the Paramount building. Photo: The Office Space. 

The Office Space offers beautiful offices in the Paramount building. Photo: The Office Space. 

What other future plans do you have for The Office Space? 

At the moment we are focusing on building out our event programming. It is a special part of The Office Space, for our residents to enjoy but also for the wider business community to experience and get to know The Office Space. This program includes our monthly panel series, ‘Insight by The Office Space’, which is held in partnership with the Golden Age Cinema. We also host monthly lunches with local restaurants, and a Friday night social series – which this month is a whisky master-class with our French friends and Le Baron des Spirits.

In the future we hope to look at new locations, and new work concepts. We’re watching the face of Sydney so rapidly changing through everything from new developments to road transformations. As the city changes, we’re always looking for exciting opportunities where we can bring The Office Space concept. 

Why did you get involved with the SHCP? 

We are as much invested in the business community that exists inside of our four walls, as we are in the community that surrounds us and the businesses existing in Surry Hills. So for that reason, being a part of SHCP was very important to us and we jumped at the chance. In collaboration with SHCP we have been able to broaden our business market concept, ‘Quadrangle’ into the greater, all encompassing Surry Hills market event, ‘Carousel.’

Which event are you looking forward to this year? 

Looking forward to working with SHCP on our second edition of Carousel in November. 

Let's finish off with a couple of questions about Surry Hills. If you could improve one thing about the area, what would it be? 

As property values have risen exponentially, I think a lot of the earthiness or grit of Surry Hills has headed west. It would be amazing to be able to draw that back in to the area – artist run galleries and studios etc. I was reading about the Imperial Slacks collective that once upon a time inhabited a whole warehouse right near our offices. I can’t imagine that existing in Surry Hills now. 

And the thing you would never want to change? 

Probably the coffee options. 

We thank the Office Space for taking the time. If you would like to find out more about them, visit

Keep an eye out for the next interview in a week! 

Our First Blog Post

Welcome to the Surry Hills Creative Precinct

We are excited to help shape the Surry Hills Local Economy. Keep a lookout for future blog posts featuring some of Surry Hills' most innovate creative industries and businesses.

Have a great Monday!