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Geoff Bracken, the boss behind Acme Framing, is quick to ask “Do you know what Acme means? It means highest point, point of success, of achievement. What it isn’t, is the ‘beep beep road runner’!” And that point of success overflows at Acme, with some of the best designers, framers, conservators and craftspeople in the country working under his roof.
For over ten years, Geoff worked as a rehabilitation nurse, until one day an injury saw him have to leave the health industry. But then serendipity quickly stepped in, when Geoff tagged along with his friends who were picking up some framed pictures completed by the then owner of Acme.
At the time the owner needed someone to help in the business, and Geoff, with his enthusiasm and skillset for woodwork, was the chosen one to do so. Shortly after Geoff purchased the business, and as the saying goes, the rest is history, two decades and still counting.
Being bespoke framers means every job is unique. “It’s an involved process, one that sees us work closely with the artwork and the expectations of those having it done. Because there’s so many ways you can frame a picture, collaboration is important.” One way is using the Acme Profile, a frame that has become so popular that leading molding companies have copied it, which Geoff laughingly points out is “rather flattering.”
This article first appeared in Urban Village
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