Two Surry Hills Creative Precinct members and Surry Hills locals have formed an ideal business partnership, thanks to our Business Networking Salon. Digital marketing specialist and Pulse Agency founder Nico Pustilnick, and boutique design firm walterwakefield, met at an SHCP networking event earlier this year.

They soon realised that their business skill-sets were complimentary, and that there was much potential in collaboration. Nico has been working as walterwakefield’s digital marketing, SEO, SEM and social media strategist ever since.  With over thirteen years of digital and content marketing experience, including strategy, social media, SEO, SEM and PPC services, Nico differentiates himself with a results-driven ethos.

“We are an integrated digital agency with combined skill sets, producing more efficient, measurable results for our clients,” says Nico of walterwakefield. For the past year the design firm has engaged Nico in all of their web projects, ensuring that digital strategy is key to the foundation of every build. The addition of an in-house strategist means that every skill-set is under one roof.

“What we have now is an integrated approach. Nico is with us through the whole design process, so we can engineer each project. Best practice digital marketing informs all of our UX and UI development decisions,” says Adrian Kotik, walterwakefield UX and Digital Media Director. This partnership guarantees accountability, greater efficiency, quicker response rates and ultimately better results. Each element of the design build is monitored from the beginning, meaning smart design is always underpinned by smart digital strategy.

We congratulate walterwakefield and Nico on this new partnership, and are very excited to see more businesses and creatives connect at our Salon events in future.