Before owning Zeus Street Greek in Surry Hills, Peter Diles was a sound engineer who worked at electronic music festivals around the world.
In May of this year Peter and his wife Mardi, with his brother and sister-in-law, opened Zeus on Foveaux Street. The owners are proud of their Greek heritage and closely associate food with who they are.
“We see Zeus as a modern harmony of traditional Greek food with the best of Australian produce,” explains Peter. Zeus’s challenge is to transform the Australian perception of souvlaki as a greasy hangover cure into a healthy, flavoursome meal.
Unlike their food franchise counterparts, Zeus is passionate about using fresh, locally sourced produce. “We will only partner with people like us, families who value quality, sustainability and integrity.”
The first Zeus Street Greek opened in Drummoyne in 2014. There are now eighteen stores across NSW, ACT, QLD, VIC and WA.
Zeus’s Take Give initiative has seen the business foster relationships with charities and local community groups, including Weave Youth and Community Services, Father Chris Riley’s Youth Off The Streets and the Refugee Council of Australia.
The Zeus mobile app launched on November 1 and rewards Zeus customers for their loyalty through their mobile device. For every $1 spent, customers receive 1 Zeus point, which they can then spend of various offers. Another perk is the delivery service, which allows customers to order remotely via the app.
“We are keen to keep growing and embed ourselves in the Surry Hills community, collaborate with artists, DJs and musicians and have them play in store,” says Peter.
“One of the most exciting elements for us is the opportunity to build relationships with our customers. They become familiar faces, we get to chat and share a laugh. It’s nice.”